Ooma Pure Voice “talking Ooma box”
In this commercial for Pure Voice, Gary the Ooma guy is sitting on his couch watching TV while the Ooma box tells him about Pure Voice. The name of the actor that plays Gary the Ooma guy is Regan Burns who plays the same role in several other Ooma TV commercials.
(Ooma box): Hey, Gary
(Gary): Yes Ooma?
(Ooma box): Your TV sounds awesome. Almost as awesome as my Pure Voice technology
(Gary): Well, my calls are very very clear, and free
(Ooma box): Ah, this is Pure Voice technology right now. Do you hear it Gary? DO YOU HEAR IT GARY?
(Gary): Mmm Hmmm.. Yes, I do
(Ooma Box – singing): Do you hear it Gary…
(Announcer): Crystal clear nation wide calling for free. Ooma, the smart phone for your home
Key words and phrases in this TV commercial and what they really mean:
- What the commercial shows: The Ooma box talking
- What some people might think that means: The Ooma box can talk
- What it really means: On screen, in small, but easy to read print we are shown “Ooma doesn’t really talk like this, Duh”. This easy to read disclaimer should make it clear to most people that the Ooma box does not actually speak.
- What the commercial claims: nation wide calling for free
- What some people might think that means: I can make calls anywhere in the United States, and I don’t have to pay any money
- What it really means: When the claim of free calling is made, the following, easy to read small-print is shown:
Upfront purchase required, MSRP $149.99. Free U.S. calling. Pay only applicable taxes and fees
This disclaimer makes it clear that you must first pay for the Ooma box which has a suggested price of $149. It also clarifies
that although making the calls to anywhere in the United States is technically free, you must still pay any taxes or other required fees.
Is Ooma Really Free?
As mentioned above, to make free phone calls on Ooma, you must first purchase the $149 Ooma box, and you may also have to pay taxes or other fees (Federal universal service charges, FCC regulatory fees, state and local taxes, fees & surcharges and regulatory and compliance fees) each month. But what this commercial does not mention anywhere is that to use Ooma you must have a high-speed internet connection. So even thought “making calls” on Ooma is technically free, this does not mean that you can use Ooma with paying any money.
This commercial does a good job of using easy-to-read “small print” about the up front cost of Ooma and additional costs for taxes or other fees, but makes no mention whatsoever of the additional costs necessary for the high-speed internet required to use it.