Passages Malibu addiction treatment center / PassagesMalibu.com
In this commercial Pax Prentiss tells us about addiction and Passages Malibu, with the tagline of “Your addiction ends here”.
What Pax Prentiss tells us:
At Passages Malibu we treat and heal the underlying causes of addiction so you can live a healthy, addiction free life. This is not a 12-Step program. I should know, I was an addict for 10 years. Now I’m not.
To end your addiction now visit passagesmalibu.com or call (888) 715-CURE.
Wording and phrases used and what they mean:
- What he said: we treat and heal the underlying causes of addiction so you can live a healthy, addiction free life
- What some people might think this means: Passages Malibu will cure me of my addiction
- What it really means: Pax Prentiss told us what Passages Malibu treats (addiction) and why they treat it (“so you can live a healthy, addiction free life”). He did not make any claim that they can or will cure you and did not claim that you will lead a healthy addiction free life if you go through their treatment.
- What he said: ..This is not a 12 Step Program.
- What some people might think this means: Passages Malibu is not AA or a 12-Step Program and they do not use any of the 12-Step/Alcoholics Anonymous techniques
- What it really means: The claim that Passages Malibu is not a 12-Step (Alcoholics Anonymous) program is clear, however this does not mean that Passages does not use any 12-Step or AA techniques.
- What he said: I was an addict for 10 years. Now I’m not.
- What some people might think this means: Passages Malibu cured Pax Prentiss of his addiction.
- What it really means: What Mr. Prentiss is claiming is that he was once an addict, and he is now no longer an addict. He does not tell us how he was “cured” nor does he tell us if Passages Malibu or the techniques used by Passages Malibu had anything to do with him no longer being an addict. It is left up to the viewer to jump to the conclusion or assume that Passages Malibu or it’s techniques led to Mr. Prentiss’ recovery from addiction.
This commercial uses a small amount of wording that some people might consider to be misleading or “disingenuous through omission”.