PCMatic.com – “The PC Repair Man”
PCMatic is software to make your computer faster and safer
Actor playing the repair man: unknown; Actress that plays the girl: unknown
$300 for the Virus removal. $300?! I have antivirus software! I feel so helpless. Start with a free download from PCMatic.com. PCMatic.com? PCMatic protects against viruses and a lot more. Well how does PC do that? PCMatic adds an additional security later to block what others can’t. Well how is PCMatic different? Viruses enter through holes in out of date software. PCMatic closes those holes. PCMatic says this computer might be slow and might be freezing. It is slow and I restart it a lot. PCMatic can fix that with the click of a button. Wow! PCMatic made my computer faster. PCMatic also improved download speeds. Can PCMatic keep my computer running this way? PCMatic runs automatically and sends a report to your inbox. PCMatic made my day, thank you! Don’t thank me, thank PCMatic! Go to PCMatic.com today for a free download.
Key words and phrases in this TV commercial and what they really mean:
- What the commercial said: Start with a free download from PCMatic.com
- What some people might think that means: PCMatic is free
- What it really means: The “Free download” of PCMatic is limited to running basic scans only. If you want the software to fix anything, you must pay for it. The cost is approximately $50. Nearly all of the features and benefits described in this TV commercial apply only to the full, paid version and not the ‘free download’.
- What the TV commercial said: Viruses enter through holes in out of date software. PCMatic closes those holes
- What some people might think that means: If I use PCMatic I will not get any viruses because it closes all of the security holes
- What it really means: No software can close all security holes and is limited to applying only security updates already freely available by software manufacturers. PCMatic cannot close all security holes.
- What the TV commercial said: says this computer might be slow and might be freezing…. PCMatic can fix that with the click of a button. Wow! PCMatic made my computer faster.
- What some people might think that means: If my computer is slow PCMatic will make it faster
- What it really means: No software can “make your computer faster”. However if your computer has been slowed down by viruses or other malware, removing that malware will restore the computer to it’s normal speed. If a virus is slowing down your computer and if you pay the $50 (see above) for the full version of PCMatic and it is able to remove the virus or other malware, your computer may be restored to it’s original speed
- What they said in the commercial: PCMatic also improved download speeds
- What some people might think that means: It will make my downloads faster
- What it really means: Your download speed is set by your internet service provider and your internet hardware (router, DSL or Cable modem, etc) and cannot be changed. Some older operating systems such Windows 95 and Windows 98 were not fully optimized to make best use of high speed internet connections and can be tweaked for slightly better download performance. Modern operating systems such as Windows XP, Windows 7, and Windows Vista and Windows 8 automatically optimize your internet connect for the best performance. The PCMatic.com TV commercial offers no data to support if/how much of an improvement it makes on your internet speed. Without any data to support this claim, many tech experts would say that this claim is false for any Windows computers less than 10 years old.
This commercial makes several claims that may mislead many people, the worst one leading people to believe that the (approximately) $50 product is free. This commercial may also lead many people to believe that it can close all security holes on a computer, which no software can do.
Were you tricked by the wording used in this TV commercial?