Mighty Purple Putty ad with Marc Gill available from www.mightyputtypurple.com.
Marc Gill tells us about Mighty Purple Putty. This is the same putty that Billy Mays pitched to us several years ago except it is now new and improved – instead of green putty, it is now purple.
What Marc Gill Says About Mighty Putty:
Hi Marc Gill here for new Mighty Putty Purple! The strongest, easiest way to fix, fill, and seal virtually anything fast and make it last. And because it’s 50% stronger than original Mighty Putty now you can bond, fill, and rebuild almost anything in your home.
Mighty Putty Purple is not a glue, but a moldable, shapeable epoxy putty that you can apply directly to most any surface for an everlasting bond.
Just cut like dough, simply knead to activate, apply and let dry. It has the muscle to support up to 350 pounds! Rebuild a damaged tool to work like new or, make car repairs and save money! Drills and screws can ruin your projects! With Mighty Putty Purple you cut and activate and apply. Even underwater Mighty Putty Purple seals leaks instantly, it’s perfect for those stripped holes in cabinets, just fill and watch the screw hold like new.
As you knead it activates turning from purple, to white to show it’s ready to hold on tight! It has the strength to pull this three-hundred-forty-thousand-pound 747 jumbo jet! Now that’s the power of Might Putty Purple!
Fill cracks in ceilings, walls and floors. Mold it to furniture. Sand and paint for a seamless repair. It’s ideal for all your crafting projects. Now that angel has it’s wings. With Mighty Putty Purple there is nothing you can’t bond, fill, and rebuild. And here’s the best part. Not only is it 50 percent stronger but we’re going to take fifty percent off the original price.
Call now and we’ll send you two powerful sticks of Mighty Putty Purple for only $10. As a bonus we’ll send you the Mighty Putty Purple Single Shot, free. But I’m not stoppin there! Through this exclusive TV offer we’ll double the entire offer, free! Just pay separate processing and handling. That’s four sticks of Mighty Purple Putty and two Single Shots. A mighty value for ten dollars. Call or log on at MightyPuttyPurple.com.
Claims made by Marc Gill:
- What Marc Gill claimed: Mighty Putty Purple is not a glue, but a moldable, shapeable epoxy putty that you can apply directly to most any surface for an everlasting bond
- What most people might think this means: I can use Mighty Putty to bond anything
- What he really said: He said “most any surface” which does not mean “all surfaces” or “any surface”. He does not tell us which surfaces will or will not work with Might Putty. While he says this we are shown Mighty Putty being made into a coffee cup handle. Notice that when the model picks up and holds the coffee cup, she is not holding it by the portion of the handle made out of the Mighty Putty. Instead, she is carefully holding on to the remaining original part of the coffee cup:
- What Marc Gill said in the commercial: It has the muscle to support up to 350 pounds
- What some people may think this meant: I can use Mighty Putty to hold anything up to 350 pounds
- What it actually means: Marc Gill says that Mighty Putty has “the muscle to support up to 350 pounds”. “Up to” means “as much as” – meaning in the best possible circumstances. It also means that it “has the muscle” or is strong enough to hold that much weight, but it does not necessarily mean that it can stick to a surface and hold that much weight. So in the best of circumstances Might Putty may be strong enough to support 350 pounds, nothing was said about how well it will adhere or “stick” and hold on various surfaces.
- Marc Gill’s claim: It has the strength to pull this 340,000 pound 747 jumbo jet!
- What some people might think this means: Mighty Putty is strong enough to hold 340,000 pounds
- What it actually means: This jet might weigh 340,000 pounds, but what we are not told is exactly what method is used to stick the steel plates together with the Mighty Putty, how much of an angle there is (uphill/downhill) when the jet is being pulled, or what the actual pull weight or force required to pull the jet is. Just because the weight of the jet is 340,000lbs does not mean that is the actual amount of force required to pull it. We can also assume that whatever method was used to stick together the steel plates is not the same method (ie; different surfaces) to fix a coffee cup or a drain-pipe.
- What Marc Gill told us: we’ll send you two powerful sticks of Mighty Putty Purple for only $10. As a bonus we’ll send you the Mighty Putty Purple Single Shot, free.. we’ll double the entire offer, free! Just pay separate processing and handling. That’s four sticks of Mighty Purple Putty and two Single Shots. A mighty value for ten dollars..
- What someone that trusts Marc Gill would think this means: I will get 4 sticks of Mighty Putty and two cans of Single Shot and I only have to send $10.
Does Mighty Putty Purple Really Cost $10?
Marc Gill assured us that we can get two sets of Mighty Putty Purple and two cans of Single Shot for only $10. He told us that the second set was “free”, then then says “just pay separate processing and handling”. This may be confusing to some people when they are told some thing is “free” but then “just pay more”. This is the breakdown of how much you will pay for your $10 Mighty Purple Putty:
At the very bottom of the www.mightputtypurple.com website (some people might say “hidden”) are the details of the $10 offer, as required by law.
- The first two Mighty Putty sticks will cost $17.97 ($10 + $7.95 shipping and handling)
- Your second “free” set will cost you $7.95 more for shipping & handling
- Your total cost for your $10 Mighty Putty Purple will be $25.90
- You cannot order only one set of Mighty Putty – your only option is a “double offer set”. If you accidentally select “2”, thinking this is required to get your free, second offer, your cost will be $51.80
This TV commercial uses some wording and imagery that some people may feel is deceptive. Many people may feel that Marc Gill’s repeated claim of “$10” is not only deceptive, but flat-out lies.