Rolaids Heartburn featuring Guy Fieri
In this short, 15 second commercial Guy Fieri talks to a guy in a diner with heartburn and tells him about Rolaids. The name of the actor that plays the guy with heartburn is Joel Goodman.
What the commercial says:
(Guy Fieri): Whoa, the Fireman Chili Special? Nice!
(Guy with heartburn): Yah, I’ve got 3 alarm heartburn
(Guy Fieri): Time to roll out the Rolaids!
(Announcer): Rolaids gives you rapid relief of heartburn and neutralizes 44% more acid than Tums (graphic on screen showing in very large letters: “Neutralizes 44% more acid“.
(Guy Fieri, patting guy with heartburn on the back after taking Rolaids): That a boy!
(Announcer): Rolaids, that’s how you spell relief
The claim made and what it’s real meaning:
- What the announcer said: Rolaids gives you rapid relief of heartburn and neutralizes 44% more acid than Tums
- What some people might think that means: Rolaids will get rid of my heartburn 44% better / 44% faster than Tums
Is Rolaids really 44% better at curing heartburn than Tums?
When the claim is made about neutralizing 44% more acid than Tums, the following small print is shown on-screen:
Acid neutralization may not correlate with symptom relief.
Based on this small-print, just because Rolaids may neutralize more acid that Tums, this does not necessarily mean it will treat heartburn, or relieve your heartburn symptoms any better or faster than Tums.
This ad makes one claim which may confuse many viewers to believe that the product works 44% better than the competitor, however this is somewhat clarified in the small print, which is not difficult to read.