Murad Acne Clearing Solution “get clear in 72 hours” / Free sample available at www.Murad.com
In this TV ad for Murad Acne Solution we are told how Murad solution will clear our skin in just hours. The name of the actress that plays the dark haired brunette girl talking is reported to be model Rachel Brann.
What this ad says:
Has acne got you hiding your face? Update your status to clear with Murad’s Acne Clearing Solution.
(Announcer): 96% saw clearer skin in just 72 hours. Millions of people have trusted Dr. Murad’s formulas to clear their acne. Real doctor, real medicine, real relief.
(Dark haired girl): You’re clear in hours, not weeks. So update your status to clear with Acne Clearing Solution.
(Announcer): Go to Murad.com for your free sample. Murad. Better every day.
Claims made and what they mean:
- What the announcer said: 96% saw clearer skin in just 72 hours
- What some people might think that means: Almost everyone that used Murad had clear skin in hours. / If I use Murad my acne will go away in just a few hours.
- What it actually means: When we see the graphic of the “72 hours” and the big “96%” as we also watch the girl’s face clear up, the following fine-print is shown onscreen:
Model dramatization. Average improvement 52% at 72 hours in a Murad sponsored study. Individual results will vary.
This fine print tells us that the girls face clearing up is not real, and is instead a dramatization. The fine print also says that of that 96% of people who “saw clearer skin“, the average amount of improvement (clearing) was 52%. This means that their skin did not clear up and their acne was gone, it means that the average amount of clearing, or less acne blemishes was 52%, or just over “half as bad”. It is important to remember that “just 72 hours” is actually 3 days, and finally, this data is based not on an impartial, scientific study, but rather a study sponsored, or paid for by the Murad company.
- What the commercial said: Millions of people have trusted Dr. Murad’s formulas to clear their acne
- What you might think this means: Murad Acne Clearing Solution has cleared acne on millions of people
- What it actually said: The commercial did not say or claim that Murad has cleared a single person’s acne. It said that millions of people have trusted Dr. Murad’s formulas to clear their acne. This means that they trusted, or possibly purchased Dr. Murad’s formulas, trusting or believing that it would help. It does not mean that it helped, cured or relieved their acne. Secondly, it refers to “Dr. Murad’s formulas”, not, this particular product.
- What the girl in the commercial said: You’re clear in hours, not weeks
- What you might think this means: If I use Murad, my acne will be gone in hours
- What it really means: As with the mention of “hours” above, the graphic shows “72 hrs”, which is 3 days. The fine print also tells us “average improvement 52% at 72 hours..” This means that on average, acne was improved by 52% after 3 days. The girl said “you’re clear”, however the fine-print says [paraphrasing] on average, you’re only 52% more clear.
This commercial makes use of fine-print and tricky wording that some people may feel is very deceptive or an attempt to trick viewers into thinking that their skin will clear up within hours of using the product.