Night View NV Glare Reduction Glasses
This television commercial currently airing in limited U.S. markets tells us about the unique glare-reduction properties of the Night View NV glasses and how they can improve your vision at night.
What the ad says:
(Announcer): Eyes straining at night? Struggling with glare from oncoming lights. Dawn and dusk are too dark for those shades and the glaring light make it difficult to see. You need visual clarity. Get it, instantly with Night View NV. The glare reduction glasses that turn fuzzy and dull into clear and bright even at night!
Now you can drive anywhere any time you want with Night View NV! Just like sunglasses cut down the glare from sunlight, Night View NV’s cut down the glare from headlights and street lamps. The secret is specially coated yellow lenses that block the blue light that causes night time glare!
Driving in rain giving you eye strain? With Night View NV it’s easier and more comfortable to see. No matter what the weather you’ll see better and they’re not just for driving. Hiking, boating, skiing, wherever there’s glare you’ll see clearer with Night View NV. The stylish aviator frames look great on anyone and are virtually indestructible. NightView NV provides 100% UVA and UVB protection for your eyes. The results are crystal clear. Similar glasses can cost as much as $400 but during this special TV offer you’ll receive one pair of Night View NV Glasses for just $10! But to make this offer perfectly clear we’ll double it free! Just pay separate processing and handling. You get two pairs of Night View NV for just $10. Call or log-on now!
Customer Testimonials for Night View Glasses
Throughout this ad, testimonials from what appear to be people on the street trying the Night View Glasses are shown while the announcer is speaking. There is no fine print or other information shown to tell us if these are real people, whether or not they are being paid, or if they are actors. Below is a compilation of what these people say during the commercial.
- It’s brighter, there is no glair
- I can actually see at night
- Everything is defined, like high definition
- When I drive at night the light coming toward me it really bothers me, these are giving me clarity
- I think driving at night with these would definitely be more helpful
- With these glasses I now feel more confident just going out and driving, going to the movies, going to the theater
- I can definitely see clearer in the night, it really is a big change
- Those glasses make the world look better
It is important to remember that these “man on the street” reviews of the glasses are simply opinion based on trying the glasses for [probably] a very short time, and not while driving or for any extended length of time. Opinions are not scientific or objective measures of how the product actually performs.
Some claims and statements made:
- What the commercial said: Eyes straining at night? Struggling with glare from oncoming lights? Dawn and dusk are too dark for those shades and the glaring light make it difficult to see. You need visual clarity. Get it, instantly with Night View NV
- What some people might think that means: If I wear these glasses I won’t have eye strain, glare will be gone and I will be able to drive easily at dawn and dusk
- What it really means: This claim/statement can be broken down into two parts. The first part is a series of questions (eye strain? glare from oncoming lights? dusk/dawn too dark?). The second part is a statement and solution for that statement: “You need visual clarity” is the statement, and the solution for “visual clarity” is the Night View glasses. The announcer did not say that these glasses will help or prevent eye strain, prevent glare or make it easier to see at dawn or dusk, the announcer basically said “Night View glasses will give you visual clarity”. It is left up to the viewer to assume that “clarity” will resolve the issues that the announcer mentioned in the first part of the statement.
- What the announcer said: The glare reduction glasses that turn fuzzy and dull into clear and bright even at night (while showing the night-time view changing when the glasses are placed in front of the camera/view
- What most people would think this means: These glasses will make the night bright and clear, just like shown on the screen
- What it really means: The announcer says that these glasses “turn fuzzy and dull into clear and bright”, which can be interpreted many ways and is not a objective or measurable description of the glasses performance. While the screen is showing a before and after view of what a driver would see without and then with the glasses on, the following wording is shown in small-print: “GRAPHIC SIMULATION”. This means that what you see are not the real or actual results of wearing the glasses.
- What the announcer claims: Just like sunglasses cut down the glare from sunlight, Night View NV’s cut down the glare from headlights and street lamps
- What most people would think this means: Night View NV glasses will cut down glare from street lights and car headlights
- What it really means: This claim is clear. Night View NV glasses claim to cut down glare from street lights and headlights, however we are not told how much the glasses will cut down this glare.
- What the announcer claims: .. provides 100% UV-A and UV-B protection for your eyes
- What most people would think this means: The glasses block 100% of UV-A and UV-B light
- What it really means: This claim is clear and with no room for deception. Night View Glasses claim to block 100% of UVA and UVB light.
- What the announcer claims: Similar glasses can cost as much as $400
- What most people would think this means: These are as good as/the same as $400 glasses
- What it really means: It is true that name-brand, high-quality glasses made from heavy-duty/quality metal and finely-ground glass can be expensive, you can also find similarly lower quality glasses for approximately $10. The announcer did not say that these glasses are worth $400, or as good as glasses that cost $400, only that “similar” ones cost much more.
- What the announcer claims: you’ll receive one pair of Night View NV Glasses for just $10
- What most people would think this means: I can get these glasses for $10
- What it really means: At this point the announcer makes no mention of any other fees or charges, nor is anything shown on screen. This leaves us to believe that we can get these glasses and only have to pay $10. However, not until ordering at the www.buynightview.com website can we see that to purchase these glasses we must also pay an additional $7.95 processing and handling fee. Many people would consider this statement to be extremely deceptive, and simply not true, as the actual cost for your $10 glasses will be $17.95
- What the announcer claims: we’ll double it free! Just pay separate processing and handling. You get two pairs of Night View NV for just $10
- What most people would think this means: I can get two pairs of these glasses and I only have to pay $10 plus a separate handling fee
- What it really means: At this point we are informed of the processing and handling fees only for the second pair of “free” glasses but at no point is there any mention of a fee for the first set of glasses nor are we told what the cost is for these processing and handling fees. It is not until visiting the www.BuyNightView.com website that we learn that your two sets of glasses for only $10 will cost you $25.90 ($10 for the glasses, plus $7.95 fee for the first set plus $7.95 fee for the second set) – over double what the announcer claims.
The legal contract you enter into when buying Night View NV Glasses
When ordering these glasses, you are forced to enter into a legally binding Arbitration Agreement. This legal document is 9 paragraphs long and is over 600 words in length. Buy purchasing the glasses you are agreeing to, among other things:
- Not sue the company in a court of law. You are agreeing that any disagreement will be settled through arbitration
- You may not enter into any class-action like proceedings
- You must first discuss your dispute or claim with the company’s legal department, by telephone
This television ad makes use of imagery, wording, and testimonials that some people may find deceptive or untruthful.