Pedigree Dog Food, Riley the lost dog / Riley the abandoned dog
This Pedigree Dog Food ad shows us Riley the dog who was abandoned and nearly starved and then nursed back to health with Pedigree food. This advert contains no dialog and consists only of images, video flashbacks, and clips of Riley and his new owners The Dillon family.
Was Riley really abandoned? / Did Riley almost die?
According to online reports, and because the TV commercial displays no disclaimers stating otherwise, it appears that the story of Riley is true. If you have any more information about Riley’s story please submit a comment, below.
Are the Dillons a real family? / Do the Dillons really own Riley the dog?
As with Riley’s entire story, it appears that the Dillion family really did rescue Riley and are her real owners. If you have more information about the Dillon family, please submit a comment, below.
Text shown in this commercial:
(While a child is holding a photo of Riley the dog, very skinny and sickly looking): Riley was abandoned. And found in a garage.
(Video clip of a starved looking Riley at the shelter): The shelter fed her Pedigree
Riley got a second chance. The Dillons got the perfect dog
(Video of a healthy Riley and the Dillon family): Good food can change everything.
Did Pedigree Dog Food really make Riley the dog healthy:
The entire message of this commercial seems to be that Riley went from near-death, to being healthy and happy because he was fed Pedigree dog food. The final message of “Good food can change everything” may lead some people to believe that all Riley needed to get better was Pedigree food.
The fine print:
During the commercial, beginning at 10-seconds in (in the 30 second version of the commercial) and displayed for only 4 seconds, the following very light, very fine-print is shown on screen:
Dog’s recovery includes veterinary care
This means that although it may be true that the animal shelter fed the dog Pedigree, the dog was also under the care of a Veterinarian.
This commercial makes use of ominous and then uplifting music as well as disturbing images in an attempt to make us feel emotionally invested in Riley The Dog. The commercial then may make some people think that the dog’s recovery was due to Pedigree Dog Food, while some people may argue that the veterinary care was probably more responsible for the dog’s recovery than the brand of food she was fed. Some people may find that the use of fine-print regarding the veterinary care may be slightly deceptive.