ROLAIDS: Tailgate Party
Tailgaters and partiers tell us that there is only one way to spell relief for acid indigestion and heartburn: ROLAIDS
What the commercial says:
(Tailgate guy grilling ribs): How do I spell heartburn relief?
(Woman at a house party): C’mon, there’s only one way
(Guy at party): ROLAIDS, that’s how I spell it.
(Shown on screen): Heartburn, Acid Indigestion
(Announcer): Rolaids starts working instantly neutralizing 44% more acid than Tums
(Tailgate guy): Relief is good
(Announcer): Rolaids, that’s how you spell relief
Claims made and what they really mean:
- What the commercial said: starts working instantly neutralizing 44% more acid than Tums
- What some people might think that means: Rolaids will relieve my heartburn or acid indigestion 44% better than Tums
Does this commercial for Rolaids really say that it works 44% better than Tums for indigestion and heartburn?
NO. The announcer states that Rolaids starts working instantly and it neutralizes 44% more acid that Tums Regular Strength does. The announcer did not say that relieves indigestion or heartburn any better than Tums. Check the fine print!
Fine print in this Rolaids commercial:
In fine print we see the following disclaimer:
Acid neutralization may not correlate with symptom relief
What the fine-print means:
The fine print is informing us that when Rolaids neutralizes stomach acid, this does not necessarily mean that your heartburn or indigestion will go away.
This commercial for Rolaids makes one basic claim: 44% better than Tums at neutralizing acid which many people may assume to mean that it relieves indigestion and heartburn 44% better than Tums, which the fine print tells us may not be the case. Some people may consider this a deceptive or intentionally confusing use of wording and imagery designed to trick viewers into thinking that “Rolaids is 44% better than Tums“.