Secret Clinical Strength “Stress Sweat”
In this commercial for Secret Antiperspirant we see “the girlfriend” slap the rear-end of her boss at an outdoor party, thinking that it’s her boyfriend who is wearing the same outfit as the boss. We are then told why Secret Clinical Strength is better at protecting against ‘stress sweat’. The name of the actress that plays The Girlfriend is Jackie Tohn and the actor that plays “The Boyfriend” is Rob Belushi.
What the announcer tells us in this commercial:
Stress sweat is different than heat and activity sweat, it smells worse. Secret Clinical Strength gives you 4 times the protection against stress sweat. Live fearlessly with Secret Clinical Strength
Key words and phrases in this TV commercial and what they really mean:
- What the commercial said: Stress sweat is different than heat and activity sweat, it smells worse.
- What some people might think that means: Sweat from stress smells worse than regular sweat
- What it really means: According to The Mayo Clinic website and other sources, stress sweat is slightly chemically different from heat sweat, but has virtually no odor. It is not until bacteria on the skin have had sufficient time to feed on the sweat and multiply, that it can begin to smell. Some studies suggest that because of the faster onset of stress sweat, bacteria can feed and multiply more quickly which may result in smelling worse.
- What the commercial said: Secret Clinical Strength gives you 4 times the protection against stress sweat
- What some people might think that means: I will smell 4 times less or sweat 4 times less if I use Clinical Strength antiperspirant
- What it really means: When the announcer says that Secret Clinical Strength gives you 4x more protection against stress sweat we can see the following disclaimer in small print: “versus the wetness protection required of an ordinary antiperspirant“. Based on our understanding of the english language, this statement has left us a bit confused. “Wetness protection required” is not the same as “wetness protection given” or “wetness protection provided“. Other than the confusion surrounding the fine-print, we have to assume that this is a claim that it is 4X better and stopping or protecting against sweat than “ordinary” antiperspirants and there does not seem to be any deception. It is also important to note that because of it’s ingredients, Secret Clinical Strength is very different from most antiperspirant and is also used differently. Because of this difference, the claim of working 4x better is most likely true as with similar antiperspirants of this type such as Certain Dri.
Not withstanding our confusion with the wording in the fine-print, this commercial uses very little if any deceptive wording and seems legit!