ShopStyle.com – Classic Girl ad
In this very short commercial for ShopStyle.com we see a very “Classic Girl” getting ready to go out for the night while wearing all the items she purchased at the www.ShopStyle.com website. All the time she is getting ready we hear the song “Classic Girl” performed by Deidre & the Dark. The name of the actress or model that plays the classic girl in this commercial is Brooke Josa a model from Fort Mill South Carolina.
The song played in this ad:
I see in black and white. When I go out every night. And I’m always so polite.
It’s only lady lady ladylike. I’ve been this way and I wanna stay a classic girl. Yeah right here and now is where its gotta be..
What the announcer says:
Brands you love, from the stores you trust. We search, we find, we shop style.
Claims in this commercial:
This ShopStyle.com ad is intended to raise brand recognition and makes only two simple claims, “brands you love from stores you trust” and “We search, we find, we shop style”. Both of these claims are simple, clear, and without any deception.
This TV ad is short, simple, and to the point. The ad makes no deceptive claims while at the same time presenting a ‘classic’ brand image.