On today’s video we discussed the deceptive packaging on the Kellogg’s Special K Cereal Bars and deceptive and disingenuous claims made in a new TV commercial for the National Association of Realtors. Scroll to the very bottom of this page to watch the video.
The Kellogg’s Special K Cereal Bar Box:
We have two main gripes about the packaging for the Special K cereal bars, neither of which are new tactics and are actually widely used. On the Special K cereal box we have images of large cereal/granola bars:
In the lower right, just below the picture of the cereal bars, in very fine print we see the words “Enlarged to show texture”. This print is so small that it can literally can only be read by most people from less than an arms-length away:
The other issue is the actual size of the cereal bar in relation to the package size. The full package measures over 5.5 inches from end to end, however the the actual cereal bar inside the package only measures 3 inches in length:
The National Association of Realtors Commercial
In the television commercial for the National Association of Realtors, the statement is made that there is a shortage of homes for sale, seemingly playing on viewers fears about the recession and it’s aftermath, and giving the feeling of urgency to “call now”.
Is there really a shortage of houses for sale as mentioned in the television commercial?
- According to stats from realtor.org, at the end of June 2013 housing inventory rose by 1.9%
- Movoto.com recently stated: “Our data indicated that there were 3,574 more homes on the market in June compared to May“
- Historical data shows that home inventories are on the upswing and only 0.02% lower than September 2012
- Fool.com says: “Weekly inventory data from the Department of Number’s Housing Tracker shows that inventory is up by 18.1% thus far in 2013, putting it on the best course since 2010“
Based on independent data, it would seem that the answer is no!
You can watch our entire video here: