Tide: James Brown The Breakdancer / My Rising Tide
In this ad we see the story of James Brown, a young breakdancer that tells us about his fears, goals, and his difficult life.
Is James Brown a real breakdancer or an actor?
Based on press releases it appears that James Brown is not an actor and is a real person, real breakdancer/performer and twin.
James Brown’s Story:
My greatest fear is just dying, at literally the same place that I would be at right now. It scares me because I just got out of the bottom, you know. I’ve opened up a door of, of new beginnings. I had an interesting childhood, it’s been pretty rough. My dad never lived with us. It was just my mom raising my twin and I. We moved around a lot, went to about 12 different schools, you know I started gettin into trouble. Break dancing is my positive escape, it’s what keeps me sane, helps me have fun. If I’m in the gym working out practicing with the guys I’m focusing on new moves I’m not out running the streets really being useless, I’m being productive with my time.
There’s people that come up to you and they’re like “I love breakdancing teach me how to breakdance.” It takes years, you know, it’s not, I like that move let’s do it because there’s art to it. Pursuing your dream takes commitment, there’s pain, there’s tons of days I just want to give up. I don’t give up cause, I grew up not having a dream.
My name is James Brown, and my tide is rising.
This is one of multiple commercials that are part of Tide’s “My Tide Is Rising” brand recognition campaign. It contains no deception and is intended to send a message that helps people be their best.