UPS “Great!” / The Startup
In this newest UPS “Logistics” commercial we see all the key players of a small startup company, the founder, the finance guy, the coder, the operations lady and the logistics expert that works for UPS.
What they say:
Gunderman Group is a go! Yes! Not just a startup, an upstart! Gotta get going. Gotta be good. Good? Good. Growth is the goal. How do we do that? I talked to UPS, they’ll help us out. New technology, smart advice, we focus on the business and they take care of the logistics. UPS? Good going. We get good, that’s great. Great. Great. Great. Great. Great. Great. Great. Great. Great. Great. I love logistics!
This commercial contains no deceptive wording, however it does not explain exactly how UPS can help a company nor does it tell us exactly what “logistics” actually means. Everyone in the commercial feels great, but it may not be clear to everyone why.