Xenadrine weight loss supplement with Dr. Stuart Fischer
In this commercials we see pictures of Xenadrine that have lost weight, and Dr. Stuart Fischer assures us that Xenadrine works for losing weight.
What the commercial says:
(Announcer): Millions of Americans have chosen Xenadrine for weight loss. The key ingredients in Xenadrine have been shown to help people lose 7-times more weight than dieting alone. The results are simply stunning.
(Dr. Stuart Fischer): I highly recommend Xenadrine for weight loss because it works!
(Announcer): And now Xenadrine also contains today’s most popular ingredients Garcinia Cambogia and green coffee. Just look at the real results that can be achieved with Xenadrine and now, get your second bottle free inside the Xenadrine bonus-pack.
Some of the claims made and what they mean:
- What the announcer said: Millions of Americans have chosen Xenadrine for weight loss
- What some people might think that means: Xenadrine must work because so many people have used it
- What it really means: The number of people that purchase a product does not necessarily equate to how effective the product is. Many times, sales are driven more by advertising. Also, even though “millions” of Americans have ‘chosen’ Xenadrine, the commercial does not tell us how many have chosen similar, competing diet products. With a comparison, it is possible than 100’s of millions of people have chosen a competitor.
- What the commercial claimed: The key ingredients in Xenadrine have been shown to help people lose 7-times more weight than dieting alone
- What someone might think this means: Xenadrine will make me lose 7 times more weight
- What it really means: While this, and some of the other claims are made, several disclaimers and other fine-print are shown to clarify this statement
Fine print in the commercial:
- Used with diet and exercise : This means that in the tests, and to be effective to lose weight, you must keep to a strict diet and exercise
- Data analysis of the results of 2 key ingredient studies shows statistical significance for subjects having lost 7 times more weight than placebo : The studies done were not done on Xenadrine, they were done on two of the ingredients that are in Xenadrine. The data shows the people using these ingredients did lose more weight than the people taking fake (placebo) pills.
- AVG. weight loss: 21 lbs. and 17 lbs. in 12- and 8-week studies on key ingredients and calorie reduced diet : This means that in one study, people lost 21 pounds in 12 weeks, and in another study, they lost 17 pounds after 8 weeks – both while also dieting. This equals less than two pounds per week for one study, and just over 2 pounds per week for the other study.
- What Dr. Stuart Fischer claims: I highly recommend Xenadrine for weight loss because it works!
- What someone might think this means: Xenadrine, Dr. Fischer says so
- What it really means: Dr. Fischer’s claim is that he recommends Xenadrine because it works, which is a clear statement. It should be noted however that while Dr. Fischer is making his claim we see the following in extremely small and difficult to read fine print: Dr. Fisher was remunerated which means, Dr. Fisher was paid to appear in this commercial.
- What the commercial said: And now Xenadrine also contains today’s most popular ingredients Garcinia Cambogia and green coffee
- What someone might think this means: I will lose even more weight because now it has green coffee and garcinia cambogia
- What it really means: The commercial makes no claim that these two ingredients will have any effect on your weight loss. Any benefit that these ingredients may have are left up to the viewer to assume.
Before and after photos:
We see two sets of before and after photos. One for Olivia who lost 50 pounds and the other for Sonya, who lost 35 pounds. When we see these photos, the announcer says “the results are simply stunning” while showing Olivia’s photos and “just look at the real results that can be achieved with Xenadrine” while we see Sonya’s before and after picture.
Fine print on Olivia’s weight loss:
Olivia’s weight loss: 50 lbs after 18 weeks. Olivia used the key ingredients in Xenadrine with diet and exercise and was remunerated.
This means that Olivia lost an average of 2.7 pounds per week, and it took over 4 months to lose 50 pounds. It says that she used the “key ingredients” in Xenadrine, which means she did not actually use the Xenadrine product, and she was also on a diet and exercised the whole time. Finally, it tells us that she was paid.
The fine print on Sonya’s weight loss before and after pictures:
Sonya’s weight loss: 35 pounds after 18 weeks. Sonya used the key ingredients in Xenadrine with diet and exercise and was remunerated.
This fine print means that Sonya lost an average of less than two pounds per week and it took over 4 months for her to lose 35 pounds. Just like with Olivia, she used the “key ingredients” in Xenadrine, which means she did not actually use the Xenadrine product, and she was also on a diet and exercised the whole time. Finally, it tells us that she also was paid.
This commercial uses some wording and fine-print that may trick some viewers into thinking that Xenadrine works better or faster than it actually does, but it does also claim to have clinical studies that back the claims made.