Zoomies are hands-free binoculars that you wear like glasses
Transcript of the Zoomies commercial:
You want a closer look but the naked eye can only see so much. Squinting doesn’t help and binoculars are big, bulky and expensive. Introducing Zoomies! The compact hands-free high-power binoculars that you wear like sunglasses. Zoomies gives you instant 300 percent magnification that brings everything up close.
Look closer. Zoomies binoculars utilize the same vision magnification technology of expensive high power binoculars and condenses it into microvision lenses that adjust easily with the turn of a focus dial and magnify up to 300%. With Zoomies you’ll enjoy mother nature up close, you’ll be so close to the action you’ll feel the excitement and you’ll have a front row view of the big game even from the cheap seats.
Holding heavy binoculars is tiring on your arms and heavy on your neck but Zoomies binoculars are so light you’ll forget you even have them on. When your head follows the action so does Zoomies, hands free. You can even switch on the sun shade to eliminate glare without switching to sunglasses and they’re the clear choice of birdwatchers, hunters and outdoorsman, sports fans and anyone who leads an active lifestyle. You’ll be amazed at what you’ve been missing!
They’re great for reading books and fine print in newspapers. You’ll love them for hobbies, arts and crafts, sewing and stitch-work and they turn any TV into a big-screen TV and best of all they fold and store easily in shirt pocket or purse.
You can pay $200 for bulky binoculars or you can get Zoomies at the factory direct price of only $10. Order now and get this handy neck lanyard and travel storage bag absolutely free. But wait, order now and we’ll double the offer and send a second complete set free, just pay separate processing and handling. That’s two complete sets of Zoomies binoculars for just $10. See what you’ve been missing and zoom in on the action with Zoomies.
Phrases in the Zoomies commercial and what they really mean:
- What the commercial said: Zoomies binoculars utilize the same vision magnification technology of expensive high power binoculars and condenses it into microvision lenses
- What some people might think that means: Zoomies are the same as expensive, high power binoculars
- What it really means: The commercial said that Zoomies utilize the same magnification technology as expensive high power binoculars, which is essentially combining lenses for a magnified view. This technology has been around for hundreds of years as is used in $50,000.00 telescopes and $0.10 kids toys found in cereal boxes.
- What the commercial said: You can pay $200 for bulky binoculars or you can get Zoomies at the factory direct price of only $10
- What some people might think that means: The Zoomies binoculars are just as good as a $200 set of binoculars but because I can order them factory-direct, I can get them for only $10
- What it really means: We checked all of the binoculars available at a major sporting goods store in the $200 price range and found them all to have high quality optics, much larger objective (front) lenses, and had magnifications ranging from 5x to 12x. Based on this information, Zoomies are not the same as or just as good as a set of $200 binoculars.
- What the commercial said: order now and we’ll double the offer and send a second complete set free, just pay separate processing and handling. That’s two complete sets of Zoomies binoculars for just $10
- What some people might think that means: I can get get two sets of Zoomies and I only have to pay $10
- What it really means: The key words in this sentence are “processing and handling”. When you buy your first set of Zoomies for $10, you also have to pay $7.95 shipping and handling (total for one Zoomies is $17.95). To get your second, free set of Zoomies you have to pay an additional $7.95 processing and handling fee. The total cost for your two Zoomies for $10 is $25.90 plus any state sales tax. This is the standard “buy one, get one free” trick used by many advertisers and TV commercials and many people consider it to be very deceptive.
The Zoomies commercial seems to make us think that by some magic of technology, we can get high-quality binoculars, shrunk down to the size of sunglasses for only $10. Most people would agree that this is simply not the case and might consider this TV commercial to be very deceptive.
Did the Zoomies commercial fool you? Leave a comment below!